🌅 Sunset – 5” • 7/8oz

Sunset blends warm dusk tones with a translucent body that flashes naturally in the water, giving predators a realistic target they can’t ignore. The colorway shifts from a soft orange‑gold belly into a deeper burnt‑sunset head, creating a warm silhouette that stands out in clear, stained, and low‑light conditions. Subtle fluorescent hits ignite under sunlight or UV, giving the lure a pulsing glow that mimics baitfish reflecting the last light of the day.

A faint violet‑to‑amber shimmer runs along the sides, adding micro‑flash with every twitch. Even on a pause, the lure looks alive. The darker face anchors the profile, helping fish lock onto the head for cleaner, more consistent hook‑ups.

⭐ Key Points

• 5" / 7/8 oz — ideal size for long casts and stable walking action

• Translucent sunset‑orange body for natural depth and realism

• Burnt‑sunset head creates a defined strike point

• Fluorescent highlights glow under sun/UV for boosted visibility

• Violet‑amber side shift adds lifelike flash during movement and pauses

• Warm dusk palette excels in clear water, stained water, and evening bites

• Balanced weight distribution keeps the lure tracking clean during walk‑the‑dog retrieves

🎣 Why It Catches Fish

Sunset works because it hits every predator trigger — color, flash, silhouette, and visibility. The warm orange‑gold body mimics the glow of real forage during low light, when fish feed most aggressively. The translucent finish lets light pass through naturally, avoiding the harsh, fake look that turns pressured fish away.

The darker head gives predators a clear target, improving hook‑up ratios. The violet‑amber side flash adds movement even when the lure is paused, and the fluorescent accents flare under sunlight or UV, helping the bait stand out in stained water or evening conditions.

It looks natural, it flashes like real bait, and it stays visible when fish are hunting — so they commit.