{"title":"Lippless","description":"\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eLipless crankbaits are fast, loud, and built to find fish. Their tight vibration, strong rattle, and sink‑anywhere design make them perfect for covering water and triggering reaction strikes.\u003c\/span\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"crappie","title":"Lip Ripping Crappie","description":"\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eThis big 5” lipless is built to get crushed. The \u003cstrong\u003enatural crappie pattern\u003c\/strong\u003e matches one of the most common forage fish, while the \u003cstrong\u003eloud internal rattle\u003c\/strong\u003e throws sound and vibration that bass can feel from far away. At \u003cstrong\u003e1.6 oz\u003c\/strong\u003e, it sinks fast, casts long, and hits hard when ripped through grass or yo-yos in deeper water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003e\u003cstrong\u003eWhy it catches fish:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"relative list-outside marker:text-foreground-750 dark:marker:text-foreground-600 flex flex-col ms-4 px-1\"\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eRealistic crappie profile fish already feed on\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eLoud rattle that calls fish in and triggers reaction strikes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eStrong vibration for stained or windy conditions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eHeavy body for long casts and fast depth control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003e\u003cstrong\u003eWhen to use it:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"relative list-outside marker:text-foreground-750 dark:marker:text-foreground-600 flex flex-col ms-4 px-1\"\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eFall, winter, and early spring\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eAround grass, points, and open flats\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eStained water or windy days\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eWhen you need to locate fish fast\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KaoMadness Custom Lures","offers":[{"title":"Default Title","offer_id":48938515005690,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/9025\/6122\/files\/394819ED-F0AE-463A-A478-8F1113451AB2.jpg?v=1779928458"},{"product_id":"sexy-ghost-shad-lipless","title":"Lip Ripping Shad","description":"\u003ch2 class=\"text-lg-strong [\u0026amp;:not(:first-child)]:pt-3.5 pb-1\"\u003e\u003cstrong\u003e\u003cspan\u003eLip Ripping Shad \u003c\/span\u003e—\u003cspan\u003e \u003c\/span\u003e5”\u003cspan\u003e \u003c\/span\u003e\/\u003cspan\u003e \u003c\/span\u003e1.6\u003cspan\u003e \u003c\/span\u003eoz\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eA big‑profile lipless with a \u003cstrong\u003eghost‑shad pattern\u003c\/strong\u003e and a \u003cstrong\u003etranslucent belly\u003c\/strong\u003e that flashes naturally in the water. The loud internal rattle throws vibration and sound to pull fish from distance, while the heavy 1.6 oz body sinks fast and casts long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003e\u003cstrong\u003eWhy it works:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"relative list-outside marker:text-foreground-750 dark:marker:text-foreground-600 flex flex-col ms-4 px-1\"\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eTranslucent belly for a realistic ghost‑shad look\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eLoud rattle for stained water or wind\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eHeavy body for long casts and fast depth control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eTwo line‑tie hangers for ripping or yo‑yo retrieves\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003e\u003cstrong\u003eBest time to use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"relative list-outside marker:text-foreground-750 dark:marker:text-foreground-600 flex flex-col ms-4 px-1\"\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eFall, winter, early spring\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eOver grass, points, and open flats\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"ps-2\"\u003e\n\u003cp\u003e\u003cspan class=\"font-ligatures-none whitespace-pre-wrap text-sm-e sm:text-base\"\u003eWhen baitfish are schooling\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KaoMadness Custom Lures","offers":[{"title":"Default Title","offer_id":48938525524218,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/9025\/6122\/files\/8A2E12EB-97C3-4B8A-92B4-FAE106548B2E.jpg?v=1779929746"},{"product_id":"orange-glo-minnow","title":"Orange Glo Minnow","description":"\u003cp\u003e.28 oz 2.5”, rattle bait \u003c\/p\u003e","brand":"KaoMadness Custom Lures","offers":[{"title":"Default Title","offer_id":48938548199674,"sku":null,"price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/9025\/6122\/files\/5E4C17C4-96E5-452E-B2B0-91DCE36D2418.jpg?v=1779930756"},{"product_id":"little-fly-shad","title":"little Fly Shad","description":"\u003cp\u003e .21oz  2.5” foiled lures with fluorescent colors \u003c\/p\u003e","brand":"KaoMadness Custom Lures","offers":[{"title":"Default Title","offer_id":48938550427898,"sku":null,"price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/9025\/6122\/files\/9C8E9A95-C9FA-49E7-BC67-3547AF2A853B.jpg?v=1779931003"},{"product_id":"needless","title":"Needless","description":"\u003cp\u003e.60 oz 3” KVD Hook and high carbon feather steel hook, fluorescent under coat with slivers foil flakes on side \u003c\/p\u003e","brand":"KaoMadness Custom Lures","offers":[{"title":"Default Title","offer_id":48938552754426,"sku":null,"price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/9025\/6122\/files\/9C08B9F9-A4A7-4768-A880-BB1E3948929F.jpg?v=1779931335"}],"url":"https:\/\/kaomadness.com\/collections\/lippless.oembed","provider":"KaoMadness Custom Lures","version":"1.0","type":"link"}